K2Media was launched in 2008 and like the practice of social media, has been constantly evolving. Kiran Chandra is a native Kansas Citian, having attended St. Teresa’s Academy before graduating from college at Miami University in Oxford, Ohio. After college, Kiran lived in Atlanta and then back in Kansas City, working in sales for hometown company Hallmark. After working for Hallmark for several years, Kiran made the move to pharmaceutical sales. She was a highly successful specialty sales rep for a global Fortune 100 corporation. It is here where she grew to love marketing and communications.
In 2008, Kiran co-founded a leading local website for families to research and discover activities, camps and classes. She became intimately involved in social media as a business owner. That involvement and interest evolved as the benefits of the active use of social media were seen first hand. Using the growing variety of available social media tools, engaging on a personal level with consumers, potential advertisers, local marketing professionals and media became the new norm.
Kiran soon found herself evangelizing to friends and business contacts about the powers of good content and smart social media. People sought advice on how to position their businesses (both online and brick and mortar) using various marketing tools and social media outlets. And the Kansas City social media and marketing consultancy K2Media was born.